Wingstop has launched its own chicken sandwich, urging customers to “separate” from the competition. Wingstop is “calling for a break” between consumers and their existing chicken sandwich preferences by introducing its signature chicken sandwich nationwide. The sandwich, which comes on two toasted buns with pickles, is available in the chain’s dozen wing flavors, from lemon pepper to mango habanero.
DALLAS, Aug. 30, 2022 /PRNewswire/ — Wingstop (NASDAQ: WING) has called for a break by questioning customers’ current taste for chicken sandwiches. In a world of boring breaded sandwiches with only plain or savory sandwiches to choose from, Wingstop today introduces its signature chicken sandwich at restaurants across the country, with 12 delicious flavors to choose from. Fans will be begging to break their current, sold-out weekly “lunch dates” to get their hands on Wingstop’s crispy, hand-toasted stir fry chicken sandwiches with lemon pepper punch, OG hot kick, mango habanero hit, or hickory. smoked BBQ Served for dipping with the brand’s iconic ranch.
Stacey Peterson, Director of Revenue and Technology at Wingstop, “The national launch of Wingstop Chicken Sandwiches is an opportunity to bring new guests to the brand by demonstrating our position as The Flavor Experts, and reward our existing fans by putting innovation into the menu in the center of the stage”. official, she said in a statement.
The sandwich is $5.49 and the combo with drink and fries is $7.99.
New menu options come to Mac this year in the US, while numerous fast-food chains have launched their own chicken sandwiches since the food wars began after Popeyes launched his in 2019.
Wingstop says his redemption comes, “in a world of boring breaded sandwiches where you can only choose plain or savory.”
As part of the disclosure, Wingstop said people can write a breakup letter from their existing chicken sandwich at ChickenSandwichSplit.com. The first 100,000 fans to “make their split official” by September 5 will receive a code for a free chicken sandwich.
“We’re so confident in the product that we encourage fans to disconnect from their existing chicken rivals and find a new favorite chicken sandwich at Wingstop,” said Peterson.
The launch comes more than a year after Wingstop ran a Thiestop online campaign, selling chicken thighs for wings amid a chicken shortage.
Knowing that parting is hard, Wingstop is here to make parting easy. The first 100,000 fans to make their split official by September 5 will receive a code for a free Wingstop Chicken Sandwich. It’s that easy.
Stacey Peterson, chief revenue officer and… chief technology officer at Wingstop. “Wingstop Chicken Sandwiches don’t come in just one flavor – fans can choose from our 12 bold and signature flavors. We’re so confident in the product that we encourage fans to break away from their existing chicken rivals and find a new one.” Favorite chicken sandwich at Wingstop.”
The brand prides itself on its cooked-to-order, hand-sautéed, and stir-fried products, where each dish is tailored specifically to diners’ preferences, and the Wingstop Chicken Sandwich is no different. The sandwich is the complete package, with a toasted bun and crispy pickles, complementing whatever iconic flavor fans choose. And what’s more, the taste experience is taken up a notch when you dive into a side of Wingstop’s iconic hand-crafted ranch.
Whether it’s for lunch or welcoming the family to Wingstop for dinner, the a la carte Wingstop Chicken Sandwich with Gravy is just $5.49. Fans who crave the combo can get the sandwich for just $7.99 and pair it with hand-cut fries and a drink. Breakups have never been so easy.
Wingstop was Founded in 1994. Its headquartered in Dallas, TX, and Wingstop Inc. operates and franchises more than 1,850 locations in worldwide. While offering classic and boneless wings and steaks, always cooked to order and hand-sautéed and stir-fried in the brand’s bold and distinctive flavor options. Wingstop’s menu also includes signature sides including freshly cut and seasoned fries, ranch sauce, and freshly prepared blue cheese.
In fiscal 2021, Wingstop’s system-wide sales increased 20.2% year-over-year to nearly $2.3 billion, marking 18 consecutive years of sales growth.